§ About · Creative Growth Partner Los Angeles · United States

About
KPI Creatives.

Who we are

KPI Creatives is a Creative Growth Partner that builds inbound growth systems for businesses where trust, clarity, and leadership visibility influence buying decisions.

We help companies generate demand by earning trust early, explaining complex value clearly, and supporting sales with consistent, structured content.

Content is treated not as marketing output, but as long-term infrastructure that supports discovery, credibility, and steady lead flow.

§ Why we exist

Why KPI Creatives
exists.

The way companies grow has changed.

Buyers now research independently. They compare options quietly. They form opinions before ever speaking to sales.

Discovery no longer happens only through traditional search. AI-assisted summaries, zero-click environments, and peer validation increasingly shape which companies get considered credible.

Many businesses still rely on campaigns, isolated content, or outdated SEO tactics. These approaches create activity but rarely build confidence or consistency.

KPI Creatives was created to replace short-term marketing tactics with systems that produce inbound demand and trust over time.

§ How we think about growth

Three principles
our approach is based on.

Growth isn't driven by attention alone. It happens when a company is trusted and remembered at the moment a decision gets made.

§ What KPI Creatives does

What KPI Creatives
does.

KPI Creatives designs and operates inbound growth systems, typically covering:

The goal isn't volume. The goal is clarity, consistency, and dependable demand.

§ A new venture

Built for the
current era.

KPI Creatives was founded after its co-founders relocated to the United States from Ukraine due to the war.

Rather than adapting legacy agency models, the company was built intentionally for the current marketing environment — shaped by self-educating buyers, AI-assisted discovery, and longer decision cycles.

Starting fresh allowed KPI Creatives to design its systems, processes, and positioning around how growth actually works today.

§ Industries we work with

What we'll cover
on the industries
we work with.

KPI Creatives works with businesses where trust, clarity, and leadership visibility directly influence buying decisions.

Our primary focus includes

We also work with trust-driven sectors including

Across all categories, the common factor is the need to build trust before conversion and sustain inbound demand over time. KPI Creatives works selectively and doesn't position itself as a generalist.

§ Important clarification

What KPI Creatives
is not.

KPI Creatives is not:
  • A content agency
  • A social media agency
  • A video production studio
  • A performance advertising firm
  • A campaign-based marketing company

We don't sell viral content, growth hacks, or short-term spikes.

§ Founders

The people behind
the work.

Yaro Korets

Founder, CEO

Yaro Korets is a growth strategist and creative entrepreneur with over fifteen years of experience building, scaling, and exiting digital agencies.

Yaro founded his first creative agency in 2008 and went on to lead teams delivering large-scale digital campaigns for global FMCG brands, including Coca-Cola, McDonald's, Jack Daniel's, Mars, and BIC. That agency was later acquired and covered by Ad Age.

Yaro's work focuses on
  • Designing growth systems
  • Authority-driven inbound models
  • Structured content at scale
  • Building trust through clarity

After relocating to the United States due to the war in Ukraine, Yaro founded KPI Creatives — built deliberately for the current era of marketing and modern discovery.

Yaro Korets, Founder and CEO of KPI Creatives
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Dmytro Pavlenko, Co-Founder of KPI Creatives
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Dmytro Pavlenko

Co-Founder

Dmytro Pavlenko leads customer success, service quality, and team development at KPI Creatives.

He is responsible for ensuring that systems work reliably for clients over time. His role centers on execution quality, client experience, and maintaining standards as the team grows.

His areas of responsibility include
  • Client success and retention
  • Service quality and delivery standards
  • Team growth and performance
  • Operational consistency

After relocating to the United States due to the war in Ukraine, Dmytro continues to build KPI Creatives with a strong focus on accountability, reliability, and long-term client trust.

§ Social responsibility

Social
responsibility.

KPI Creatives supports educational initiatives for children affected by the war in Ukraine.

This support focuses on helping children regain access to learning, skills, and future opportunities disrupted by conflict. The company treats this work as an ongoing responsibility, not a promotional activity.

This commitment reflects how KPI Creatives thinks about long-term impact — in business and beyond it.

§ How we work + positioning

How we work with
clients & positioning.

KPI Creatives is a Creative Growth Partner that builds inbound content systems engineered to earn trust before the sale and support growth through authority.

KPI Creatives works best with teams that
  • Value long-term growth
  • Care about reputation and trust
  • Prefer structure over experimentation

We engage selectively and are direct when expectations don't align.

§ FAQ

Frequently
asked.

KPI Creatives is a Creative Growth Partner headquartered in Los Angeles, California. The company builds inbound content systems for trust-driven businesses — including founder-led product companies, manufacturers, productized service businesses, and technology companies, plus real estate, construction, wellness, and education sectors.

KPI Creatives was founded by Yaro Korets (CEO) and Dmytro Pavlenko (Co-Founder). Both relocated to the United States from Ukraine due to the war and built KPI Creatives intentionally for the current era of buyer behavior, AI search, and longer decision cycles.

KPI Creatives is headquartered in Los Angeles, California, and serves clients across the United States. The team is distributed across the US and Europe.

A Creative Growth Partner builds and operates content systems as long-term infrastructure for inbound demand — not as one-off campaigns or marketing services. The model is partnership-based with shared accountability for outcomes, not vendor-style deliverables.

A marketing agency typically sells deliverables or campaigns. KPI Creatives builds and runs systems — research, expertise extraction, content architecture, production, and distribution — engineered to compound over years rather than spike for a quarter.

KPI Creatives focuses on founder-led product businesses, manufacturing, productized services, and technology companies. The company also serves real estate, construction, wellness, and education sectors. Across all categories, the common factor is buyers who research before they decide and choose based on trust.

Yes. KPI Creatives supports educational initiatives for children affected by the war in Ukraine — focused on restoring access to learning and long-term opportunity. The work is treated as a continuing responsibility, not a marketing program.

A 15-minute Growth Introduction Call to assess fit. If the partnership makes sense, a deeper Strategy Discovery Call follows.

§ Next step

Next
step.

If you want to understand whether a system-based inbound approach fits your business — the first step is a Discovery Call focused on clarity, not selling.

Start growth →